During the past few years the protein transition from animal based protein to plant based protein attracted a lot of attention in the media. The COVID-19 pandemic positively boosted the plant-based protein industry thereby fueling the wheat protein demand. Many consumers switched to plant-based proteins from animal-based counterparts owing to various safety and environmental concerns. The pandemic emphasized on the importance of eating a healthy diet, increasing the demand for plant-based foods with high protein content.

According to trade statistics and WPA internal market research the global wheat protein market size increased from 1,290,000 mt in 2023 to 1,390,000 mt in 2024 (+8%).

Production in Europe decreased slightly in 2024 (-1%) but grew in Asia/Pacific (+26%) and in N and S America by 22%.

In 2024 and historically the milling and baking industry continues to be the largest market for wheat protein; the market share is close to 50%. The second largest market for wheat protein is in aquafeed. Demand in this market increased by 21% to 370,000 t. Demand for wheat protein in petfood increased by 5% to 210,000 t. Although relatively small demand for wheat protein the meat analogues market and CMR market (hydrolyzed wheat protein) increased by 5%.

In the years ahead with a further continuation of the global protein transition demand for wheat protein is forecast to grow. New production capacity is adding to the supply of wheat protein. Traditional market segments and new applications will provide outlets for this unique plant protein.