During the past few years the protein transition from animal based protein to plant based protein attracted a lot of attention in the media. The COVID-19 pandemic positively boosted the plant-based protein industry thereby fueling the wheat protein demand. Many consumers switched to plant-based proteins from animal-based counterparts owing to various safety and environmental concerns. The pandemic emphasized on the importance of eating a healthy diet, increasing the demand for plant-based foods with high protein content.

According to trade statistics and WPA internal market research the global wheat protein market size decreased from 1,395,000 mt in 2022 to 1,290,000 mt in 2023 (-7.5%). Wheat protein prices have been historically high in 2023. This resulted in lower demand whereas customers increased their usage of more price competitive protein alternatives.

Production declined in Europe (-7%) and in Asia/Pacific (-12.5%). In N and S America production increased by 12,%%.

In 2023 and traditionally the milling and baking industry continues to be the largest market for wheat protein; the market size declined by 6% vs 2022. The second largest market for wheat protein is in aquafeed. Demand in this market declined by 13%. Demand for wheat protein in petfood declined by 9%. Although relatively small demand for wheat protein in the meat analogues market remained unchanged. The CMR market (hydrolyzed wheat protein) demand declined by 10%.

In the years ahead with a further continuation of the global protein transition demand for wheat protein is forecast to grow. New production capacity is adding to the supply of wheat protein. Traditional market segments and new applications will provide outlets for this unique plant protein.