During the past few years the protein transition from animal based protein to plant based protein attracted a lot of attention in the media. A plant protein-based diet is generally considered healthier for the majority of people due to its strong association with lower risks of heart disease, type 2 diabetes, and overall mortality. However the most significant demand growth is in aquaculture due to the nutritional and functional benefits of wheat protein in especially salmon feed.

According to trade statistics and WPA internal market research the global wheat protein market size increased from 1,390,000 mt in 2024 to 1,485,000 mt in 2025 (+7%).

Production in Europe, Africa and Middle East increased in 2025 to 885,000 mt (+5%), in Asia/Pacific to 480,000 mt (+9%) and in N and S America to 120,000 mt (+9%).

In 2025 and historically the milling and baking industry continues to be the largest market for wheat protein; this market share is at a stable 45%. The second largest market for wheat protein is in aquafeed. Demand in this market increased to 450,000 t (+ 22%). Demand for wheat protein in petfood increased to 225,000 t (+7%).

Demand for wheat protein in the meat analogues market (3%) and CMR market (6%) (hydrolyzed wheat protein) remained stable from 2024 to 2025.

In the years ahead with a further continuation of the global protein transition demand for wheat protein is forecast to grow. New production capacity is adding to the supply of wheat protein. Traditional market segments and new applications will provide outlets for this unique plant protein.